Pay Per Click Campaign Management Services (PPC)- Google AdWords, Yahoo!, Bing

SEARCH ENGINE OPTIMIZATION MARKETING STRATEGIES with PAY PER CLICK

Quist Interactive offers a number of services to help you achieve better search engine rankings, including Pay-Per-Click Management and optimization.

Pay-Per-Click Optimization and Google AdWords: A PPC campaign can be a poor investment of your marketing dollars if you aren’t maintaining and investing the proper time and expertise needed to effectively run the campaign. If you aren’t getting a reasonable return on your investment from your ads, then it is money down the drain. We can work with your existing PPC campaign or help you start an entirely new one. We offer the following services:

• Campaign Setup
• Ad Creation – text and banners
• Keyword Research
• Landing Page Creation
• Run reports to review current organic ranking of desired phrases.
• Review existing Analytics data to determine which Ads and phrases are performing well or poorly.
• Remove any phrases from the existing ad campaign that are not effective or too broad.
• Add appropriate phrases to the ad campaign that we have found are searched often.
• Optimize every single phrase to have an effective cost per click so that it will appear on page one in spot 1-3.
• Optimize the Ad links to go to the appropriate landing page of your site so that each Ad and each particular phrase is going directly to the most targeted page of the site.
• Modifying existing Ad copy and set up split testing to test which Ad wording is more effective for your audience.
• Conversion Tracking: Setup Goals in Analytics and Conversions in the Ad campaign to monitor and determine how much return on your investment you are getting from the campaign. We can monitor what ads are working or not based on if those visitors turned into leads by filling out a contact request, request a quote, or complete an e-commerce transaction. This in turn will help us modify the ads and make sure they are as effective as possible so that your dollars are spent wisely.
• Modify settings in the campaign to be showing the Ads to the correct demographic and geographical location at the most appropriate time of day.
• Make recommendations as to the most appropriate daily budget for the ads.
• Placement Network Ads: Research Ad Placements for other websites to place ads that are relevant to your site and subject matter. We will optimize all ads for the specific placement to appear on those appropriate sites when that site is relevant to the phrases we specify. We can create an appropriate image ad for the placements.
• Ongoing Reporting and Maintenance: We will regularly run reports to determine how the organic results have changed based on our efforts. We will deliver those reports digitally for your review. Based on the conversion goals and the traffic, we will be able to determine which phrases can be eliminated or need to have their cost per click increased and we may determine certain ads are not performing well so we would modify the text or the phrases accordingly.

--------------------------------------------------------------------------------

If you have any other questions, please contact us today and we will be happy to discuss your search engine marketing strategies further.