Pay Per Click Campaign Management Services (PPC)- Google AdWords, Yahoo!, Bing

SEARCH ENGINE OPTIMIZATION MARKETING STRATEGIES with PAY PER CLICK

Quist Interactive offers a number of services to help you achieve better search engine rankings, including Pay-Per-Click Management and optimization.

Pay-Per-Click Optimization and Google AdWords: A PPC campaign can be a poor investment of your marketing dollars if you aren’t maintaining and investing the proper time and expertise needed to effectively run the campaign. If you aren’t getting a reasonable return on your investment from your ads, then it is money down the drain. We can work with your existing PPC campaign or help you start an entirely new one. We offer the following services:

Campaign Setup

We can create your Google AdWords account and implement everything for you. Typical PPC services include:

Keyword Research: We will provide a list of keyword phrases based on your products and services, detailing search popularity and associated costs per keyword phrase. We will also make budget recommendations for you based on this research, or report how many clicks you can expect for a pre-determined budget.

Ad Creation: We will help write appropriate, compelling ad copy for each of your ads. We can also create graphic or Flash animated banners for your placement advertising.

Landing Page Creation: We can create distinctive site pages that are highly targeted and relevant to the phrases you advertising for to achieve better conversions.

Placement Network Ads: Show your ads on other web sites, not just on Google. We will research Ad Placements on relevant websites to display your ads. We will optimize all ads for the specific placement to appear on those appropriate sites relevant to the phrases we specify. We can create an appropriate image ad for the placements.

Strict Geographic Targeting: We can target your ads not only to specific phrases, but also to visitors from highly selected locations. This is a great way to enhance your local marketing efforts, such as targeting a 40-mile radius around Chicago, minus specific towns that you may not want to service.

Campaign Maintenance

It is of high importance to determine how much return on your investment you are realizing from your campaign. To ensure the payoff for your advertising, we provide the following PPC services:

Regular Reporting: We will regularly generate reports to determine the effectiveness of our collective efforts. We will deliver these reports digitally for your review. Based on the conversion goals and click-through traffic, we will be able to determine which phrases can be eliminated or need to have their cost per click increased or decreased; we may determine certain ads are not performing well so we would modify the text or the phrases accordingly.

We can also determine whether or not to add new phrases, as well as optimize each phrase individually so your ads will appear in spots 1-3, if needed.

Split Testing: We can assist in creating multiple versions of your ad, then split test to determine which ones are the most successful in response and conversions to signups or sales.

Conversion Tracking: Setup Goals in Analytics and Conversions in the Ad campaign to monitor which ads are working or not based on if those visitors turned into leads by filling out a contact request, request a quote, or complete an e-commerce transaction. This in turn will help us modify the ads and make sure they are as effective as possible so that your dollars are spent wisely.

Our primary goal is to help you achieve your goals through a pay-per-click campaign, whether that goal is higher sales, greater list building, or overall brand exposure. Through ongoing maintenance and data review, we will help you determine the best way to adapt to the changing habits of online searching and the overall evolving marketplace.

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If you have any other questions, please contact us today and we will be happy to discuss your search engine marketing strategies further.

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