Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
Quist Interactive offers a number of services to help you achieve better search engine rankings. In a nutshell, search engines look for web site content in order to index you in their databases. They look specifically for textual information presented in a straightforward way.
We approach SEO with the following maxim: Content is King. That said, we will approach your project in a number of steps or phases. SEO is an ongoing process. Your site will slowly decrease in the engines if you don’t continually update your content. Your competition is fighting for that top spot just as you are. The strategies of approaching SEO change over time as the engines modify their algorithms and your competition changes their strategies. Ongoing analysis and modifications are needed on your site to keep it competitive. Budgeting SEO as an ongoing effort the same way you would budget a marketing and advertising campaign is the best way to stay competitive and keep your rankings high.
Here are the phases we suggest initially:
Initial Overall Analysis: It is important to begin with a solid base. After discussing with you your industry, products and services, and business goals, we will determine where your site currently stands.
Competition Analysis: How are your competitors using the Internet to further their business goals? What can you learn from them in order to outperform them? How are they advertising? How much traffic do they get? How are they optimized?
Keyword Analysis and Reporting: What are the best terms to focus on in your industry? What terms are people actually searching for?
Site Structure Analysis: Is your site built in a way to help search engines most effectively index your information? If not, how might be address the structure?
On-Site Updates and Optimization: Here we will implement the changes suggested above for your site pages for Organic Search results. (Organic results are the non-paid results, so in Google they are the results on the left side, whereas the right side is the Pay-Per-Click (PPC) results). This will include updating the Title Tags, Meta Tags (Description and Keywords) and some page copy edits to include specific phrases. We will setup Google Analytics and implement it into your site so that we can review your search traffic going forward. We will also generate a Google Sitemap file (an xml file Google uses for indexing) and re-submit the site to the search engines so that the updates are recognized.
Localized SEO strategies (service areas)
We can ensure that your web site is listed in several local service area listings, making you much more visible to local searches.
Ongoing analysis and reporting (ranking and analytics)
Once per month we will run reports to see how the organic results have changed based on our collective efforts. We will deliver those reports digitally for your review. We will then make suggestions necessary to improve the results.
Pay-Per-Click Management (ppc, pay per click)
Further Questions? See below...
How can Quist Interactive help you with search engine marketing and optimization?
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What is search engine optimization?
Search engine optimization (SEO), in short, is the preparation of your web site to make it more likely it will appear at the top of the search engine list of your selected keywords and phrases.
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What do your search engine optimization services involve?
Our services involve assessing your web site for current rankings and level of optimization. It is very important to prepare the site with your chosen keywords and phrases in the proper locations. Search engines basically use programs called "robots" or "spiders" to crawl through your site, following links as they assess the text on your pages. If your chosen keywords and phrases are not located or mentioned properly, your rankings will suffer.
Quist Interactive will first help you determine what variations of your chosen keywords and phrases might help. We will assess your site and explain the changes that will need to be made. This includes optimizing the text components of the site, making sure the site has a good link strategy, and work with you on building your link popularity (relevent inbound links to your web site).
After we address these changes, we will then personally submit your site to the major engines and directories by hand. To sum it up, services typically go as follows:
- Initial consultation to discuss your site and current search engine marketing strategies, keyword/phrase choices, etc
- Site review and discussion
- Site updates and optimization
- Link building strategies
- Search engine and directory submissions
- Pay-Per-Click Ad creation and optimization
- Ongoing monitoring of your site in the engines
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Why are there no guarantees in search engine marketing?
The only way to guarantee placement in a search engine is to participate in a pay-for-placement program such as Yahoo Search Marketing or Google AdWords.
It is flatly not possible for any company to guarantee top search engine placement. Why? Because in the end, despite all marketing efforts, the search engine itself is always in complete control of how they rank their pages. We do, however, guarantee professional service. You will absolutely walk away with the knowledge and understanding of how engines work, and we will work as a team with your selection of keywords, meta-tag choices, copywriting and text change suggestions, search engine and directory submission, and best site architecture.
We can provide a list of sites we have optimized that rank highly in the engines. This can be discussed during our consultation.
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Do you offer training in search engine marketing and optimization?
We would be happy to sit down with you and train you how to effectively optimize and market your web site in the search engines. If you already have someone managing your site content, it may be more cost-effective. Contact us today to discuss your search engine marketing and optimization training.
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If you have any other questions, please contact us today and we will be happy to discuss your search engine marketing strategies further. |
