How can Quist Interactive help you with search engine marketing and optimization?
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What is search engine optimization?
Search engine optimization (SEO), in short, is the preparation of your web site to make it more likely it will appear at the top of the search engine list of your selected keywords and phrases.
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What do your search engine optimization services involve?
Our services involve assessing your web site for current rankings and level of optimization. It is very important to prepare the site with your chosen keywords and phrases in the proper locations. Search engines basically use programs called "robots" or "spiders" to crawl through your site, following links as they assess the text on your pages. If your chosen keywords and phrases are not located or mentioned properly, your rankings will suffer.
Quist Interactive will first help you determine what variations of your chosen keywords and phrases might help. We will assess your site and explain the changes that will need to be made. This includes optimizing the text components of the site, making sure the site has a good link strategy, and work with you on building your link popularity (relevent inbound links to your web site).
After we address these changes, we will then personally submit your site to the major engines and directories by hand. To sum it up, services typically go as follows:
- Initial consultation to discuss your site and current search engine marketing strategies, keyword/phrase choices, etc
- Site review and discussion
- Site updates and optimization
- Link building strategies
- Search engine and directory submissions
- Ongoing monitoring of your site in the engines
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Why are there no guarantees in search engine marketing?
The only way to guarantee placement in a search engine is to participate in a pay-for-placement program such as Yahoo Search Marketing or Google AdWords.
It is flatly not possible for any company to guarantee top search engine placement. Why? Because in the end, despite all marketing efforts, the search engine itself is always in complete control of how they rank their pages. We do, however, guarantee professional service. You will absolutely walk away with the knowledge and understanding of how engines work, and we will work as a team with your selection of keywords, meta-tag choices, copywriting and text change suggestions, search engine and directory submission, and best site architecture.
We can provide a list of sites that rank highly in the engines. This can be discussed during our consultation.
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Do you offer training in search engine marketing and optimization?
We would be happy to sit down with you and train you how to effectively optimize and market your web site in the search engines. If you already have someone managing your site content, it may be more cost-effective. Contact us today to discuss your search engine marketing and optimization training.
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If you have any other questions, please contact us today and we will be happy to discuss your search engine marketing strategies further.
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